I purchased whole grain Fig Newtons along with Safeway brand whole grain fig bars and challenged some people with a taste test.
Participants ate one of each sample, then told me which one is better. I took mental notes. The experiment ended when my favorite sample was in the lead.
K: prefers Fig Newtons. Does not like the aftertaste of fig bars.
D: prefers Fig Newtons. Enjoyed the free snack.
Jo: prefers fig bars. He likes their texture more.
H: does not like fig anything.
Je: did not have a preference, but did insist that I get him a glass of water to take my test.
T: would not take my challenge with gum in his mouth.
S: prefers fig bar. She prefers the texture, but notes that Fig Newtons have a distinctive orange zest to them.
Me: fig bars.
The winner is Safeway brand whole grain fig bars, 3:2 against Fig Newtons. Future tests would include larger sample sizes. My personal preference is the fig bar, although I concur with S that the Fig Newtons have an orange zest, which I am fond of. Also, both samples are more stale today than at the time of the experiment, yet the Fig Newton more closely resembles its original consistency, a point in its favor. Fig Newtons are almost twice as expensive, making the fig bar far more attractive considering that differences in taste were found to be marginal.
- Music:Better Than Ezra, "WWOZ"